Set the commercial priorities.
Translate business objectives into a marketing roadmap. Clarify target audiences, competitive positioning, customer needs, and channel priorities so your resources support the opportunities that matter.
ERICA MARTIN / FRACTIONAL SENIOR STRATEGIST & CMO
BIG-PICTURE
THINKING.
IN YOUR CORNER.
Senior marketing leadership. The right level of commitment.
Your business has ambition. Your team needs a clear direction. I step in as your fractional marketing leader to connect business goals, brand strategy, and execution, so everyone knows what matters and what comes next.
Let’s talk about your next stage
PART OF YOUR TEAM.Erica Martin · Martin Media Co.
25+Years of marketing experience
FORTUNE 500Corporate marketing experience
10-PERSONMarketing team leadership
WHAT FRACTIONAL REALLY MEANS
A senior leader.
A focused engagement.
You get experienced marketing leadership on a part-time or project basis, with a scope built around your business.
As a fractional senior strategist, I develop the positioning, priorities, and roadmap behind your marketing. As a fractional CMO, I can take a broader leadership role: aligning stakeholders, guiding your team and agency partners, advising on investment, and establishing how performance is reviewed.
We define the decision-making responsibilities, time commitment, and deliverables up front. You get direct access to me and a plan your team can put to work.
WHERE I MAKE THE DIFFERENCE
Direction at the top.
Alignment all the way through.
Build a brand people understand.
Lead positioning, value proposition, messaging, and creative direction. Bring stakeholders together around a clear brand platform and guide a consistent rollout across digital, social, sales, and traditional marketing.
Connect the customer journey.
Shape go-to-market plans, social media strategy, content priorities, and campaign briefs. Give each channel a clear role in building awareness, earning consideration, and supporting conversion.
Give good people a shared direction.
Align internal teams, freelancers, and agency partners around priorities, ownership, and creative standards. Establish a working rhythm that makes feedback clearer and decisions easier.
Know what deserves attention.
Define meaningful KPIs, review available performance data, and connect reporting to business decisions. Use the findings to recommend where to focus, refine, or reallocate marketing investment.
Give your strategy more capacity.
Identify practical ways to accelerate research organization, content drafting, and repurposing with AI. Human judgment stays in charge of positioning, accuracy, brand voice, and final review.
SELECTED LEADERSHIP EXPERIENCE
Enterprise experience.
Personal commitment.
Fortune 500 company · Marketing team of 10 · Complete rebrand
In a previous fractional engagement for a Fortune 500 company, I led a marketing team of 10 on a project spanning a complete rebrand, corporate strategy, and social media strategy.
That experience informs how I approach your business: connect the bigger strategic decisions with the people and channels responsible for carrying them forward.
ENGAGEMENT SCOPEOne connected
One connected
leadership remit.
- Team leadership
Leading a 10-person marketing team. - Brand transformation
A complete company rebrand. - Corporate strategy
Strategic work at the company level. - Social media strategy
Direction for the brand’s social presence.
THREE WAYS TO WORK TOGETHER
The support you need.
When you need it.
Fractional Senior Strategist
For founders and teams that can execute but need a sharper plan. An engagement can include a marketing assessment, positioning work, a prioritized roadmap, and ongoing strategic counsel.
Best when you need clarity and direction.Fractional CMO
For businesses that need senior leadership across the marketing function. Scope can include planning, team and partner oversight, budget recommendations, campaign direction, and performance reviews.
Best when you need someone to lead the work.Rebrand or Growth Project
For a business preparing for a rebrand, launch, or change in direction. I can lead the strategic brief, coordinate the workstreams, and guide the project through agreed milestones.
Best when a major initiative needs a clear owner.Every engagement is scoped individually. Responsibilities, availability, team support, and deliverables are agreed before work begins.
HOW WE BUILD MOMENTUM
A practical first 90 days.
An example starting framework, tailored to your priorities and scope.
Understand & align.
Meet key stakeholders, review your brand and current marketing, assess available data, and agree on the priorities and measures of success.
Focus & activate.
Build the roadmap, sharpen messaging, clarify ownership, and move the agreed priority initiatives into execution.
Review & refine.
Evaluate early signals, address execution gaps, and refine the next quarter’s priorities with your team.
LET’S MAKE THE FIT CLEAR
Your questions. Answered.
How is this different from hiring an agency?+
A fractional engagement centers on senior leadership inside your marketing function. I help set direction and guide the people doing the work. Martin Media’s creative and production support can be included separately in the agreed scope when you need execution capacity, too.
Can you work with our existing team or agency?+
Yes. The role can complement your current team, giving employees and outside partners a shared strategy, clearer briefs, and a consistent point of leadership.
Do we need a full marketing department?+
No. We can shape the engagement around a founder-led business, a small internal team, or an established marketing department. The starting point is the leadership gap you need to fill.
How much time will you spend with us?+
We agree on availability, meeting cadence, responsibilities, and the length of the engagement before starting. The right commitment depends on whether you need strategic advice, ongoing leadership, or a defined project.
YOUR NEXT STAGE NEEDS A CLEAR DIRECTION.
LET’S LEAD
WHAT’S NEXT.
Tell me what your business is working toward and where marketing needs stronger leadership.
Talk with Erica